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25 Jun

What to wear to Wimbledon

Tennis fever is gripping the nation as Wimbledon 2019 takes centre stage, welcoming throngs in their thousands to witness one of the greatest sporting occasions on the social calendar.  But what to wear to Wimbledon? I’ve been busy shopping at my local Wimbledon boutique Boho Beach Fest to give you a quick style guide for your ultimate Wimbledon wardrobe, including all the style do’s and don’ts on the court and off the court.

Wimbledon tennis fashion

Miss June dress, £220 from Boho Beach Fest

Wimbledon style

Ilse Jacobsen Aurora dress, £185 from Boho Beach Fest

Wimbledon fashion can best be described as smart British summer style with a fresh, fun twist.  Dress codes for players is pretty strict (white and absolutely no bright, well they are allowed a 1cm strip of colour, but underwear still categorically must be white), but has somewhat relaxed for visitors – though no ripped jeans, string vests (!), dirty trainers or sports shorts. Bare midriffs are frowned upon. Getting dressed up is part of the fun, so make the effort to find your true inner English quintessential style through serving up a pop of colour or a flash of tennis whites.

Just remember to layer up or wear a dress with sleeves – the English weather is certainly varied, (*understatement) – shock showers or humid heat can appear in bursts throughout the day.  Smart tailored shorts are allowed and trainers have been given a new ‘style’ lease of life in recent years so smart trainers or sneakers and slide ons are now allowed. White rubber platforms and espadrille slippers are good flat choices.

Comfort is key if you’re strolling around to soak up the atmosphere – you’ll be on your feet as well as sitting; wedges, espadrille slippers, lower block heel or smart t bar flats are great options, but flip flops are not recommended.  If you want to wear heels, opt for soft suede ankle boots like the Taupe Belista ones I am wearing from Moda In Pelle (£149.95). In the member’s area, men should wear a tie, lounge suit or tailored jacket. Women are encouraged to avoid anything too tight or too short.

What to wear to Wimbledon

Stardust Flamenco dress in tiger, £162 from Boho Beach Fest

If you are unsure what to wear to Wimbledon, just be notably smart, but not wedding smart, go for summer elegance.  And certainly no wide brimmed hat obscuring the views…a midi-brim will ace your look.  Visors, mirrored shades or oversized sunglasses to shield from the glare will set you up nicely for the day.

Wimbledon dress

INOA Valletta dress, £325 from Boho Beach Fest

If you’re worried about staining an all white outfit with strawberries and pimms, go summer floral dress, but not cocktail (that would be a fault).  Smash this look by keeping it fresh and breezy.  Not too short and not too tight.  There’s a lot of walking around, sitting, standing…it can be a long day if rain delays play, so remain comfortable at all times.  Good hem lengths are key; knee, mid calf or long to your ankle (but mind the tripping). Floaty, fun fabrics are the best choice for ease of wear and an airy feel.

Dressed up, high waisted (yet loose) trousers remain a wardrobe staple, worn with floaty floral blouse and fun espadrilles this look shouts easy English-chic and also doubles up to protect from any inclement weather.

The weather can be temperamental, so layer up…or go low risk with a long sleeved floral top, but always modernise this look with denim or a cool, kitch jacket.


For top match points and to avoid any sartorial mistakes, follow the Grand Slam formula for making a style statement this year at Wimbledon 2019:

  • Pretty like the English summer
  • Bright patterns may get you on the TV.
  • Floral, modernised.
  • Fresh, bright whites with a twist
  • Luscious layers and sun protection.
  • Comfortable fabrics and favourable footwear.

Your ultimate guide of what to wear to Wimbledon.


By Charlotte Broadbent. Wimbledon Personal Stylist.

For all Personal Shopping and Styling needs please contact me:

07946 615357

Charlotte Broadbent

I'm a professional, qualified Personal Stylist, helping people to look their best to be their best through styling, colour consultations, body shape analysis and personal shopping

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